About Aura

Skincare built on honesty, science and care

We started Aura Skin & Beauty to make effective, transparent skincare simple to find and easy to trust, for every skin type and every budget.

Our Story Shop Now
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Aura serum, moisturizer and sunscreen arranged on a soft peach backdrop
100% VeganCruelty-free
4.9 / 512,000+ reviews
Rose mist, sunscreen and serum bottles from the Aura range
Since 2018Made with care in Chennai
Our Brand Story

From a small shelf to a skincare community

Aura began with a simple frustration: too many products, too little honesty. Our founders, a skincare enthusiast and a cosmetic chemist, wanted a store where every bottle earned its place and every label told the truth.

What started as a handful of carefully chosen serums and cleansers has grown into a trusted destination for people who want real results without the guesswork.

  • 2018Aura opens in Chennai
  • 2020First in-house Vitamin C serum
  • 202350,000 happy customers
  • 2026120+ clean formulas
Our Beauty Philosophy

Beauty That Starts With Healthy Skin

Four beliefs guide every product we make and every recommendation we give.

Belief 01

Healthy skin is the real goal

Makeup comes and goes, but a strong skin barrier is what lasts. We focus on routines that nourish, protect and repair, so your skin looks good with or without cosmetics.

  • Simple routines over crowded shelves
  • Barrier-friendly textures and pH
  • Daily sun protection, always
Quality Ingredients

How We Choose What Goes on Your Skin

Every ingredient and every product on our shelves passes four checks before it reaches you.

Source

We work with trusted suppliers who can trace and certify each active ingredient.

Formulate

Our chemists balance concentration, pH and texture so actives work and feel great.

Test

Dermatologist review and patch testing confirm each formula is gentle and effective.

Select

Only products our team genuinely uses and customers love earn a place in our store.

Always in our formulas

  • Research-backed actives at effective strengths
  • Plant-derived ingredients where they perform
  • Complete, easy-to-read ingredient lists
  • Vegan, cruelty-free and dermatologist tested

Never in our formulas

  • Parabens and harsh sulfates
  • Mineral oil and unnecessary fillers
  • Animal-derived ingredients
  • Animal testing, at any stage
Why Shop With Us

Skincare You Can Trust

Here is what you can count on every time you shop with Aura.

Free shipping over $40

Fast, tracked delivery straight to your door.

Dermatologist tested

Every formula is reviewed for safety and effectiveness.

Science-backed actives

Proven ingredients at strengths that deliver results.

Clean & cruelty-free

Vegan formulas that are kind to skin and the planet.

Matched to your skin

Take our two-minute quiz for a personalised routine.

Friendly expert support

Real skincare advisors, ready to help you choose.

Ready to Glow?

Find the routine your skin deserves

Join over 50,000 customers who trust Aura. Shop our bestsellers or take the quiz to get a routine made for you.

Shop Now Take the Skin Quiz